On Moats and Competitive Advantages

On Moats and Competitive Advantages

Joel Fichera Consultant Joel Fichera Consultant On Moats and Competitive Advantages Photo by Krisztian Kormos from Pexels Moats are a terminology that has become commonplace vernacular within the world of venture capital and tech investing – however, like most things,...
On Understanding Customers

On Understanding Customers

Joel Fichera Consultant Joel Fichera Consultant On Understanding Customers Photo by Gustavo Fring from Pexels These are three approaches to understanding customers beyond “let’s do a survey” or “what’s our NPS score”. Customers are often not great at verbalising why...
On Adoption and Acceptance of Ideas

On Adoption and Acceptance of Ideas

Joel Fichera Consultant Joel Fichera Consultant On Adoption and Acceptance of Ideas Image from Pixabay Gartner Hype Cycle, Most Advanced Yet Acceptable, and Diffusion of Innovation are three pivotal concepts that apply to the adoption and acceptance of ideas at a...